Branding

We create design that helps organizations create impactful change.

Impacting Brands

Branding is one of the most crucial aspects of any business, large or small. An effective brand will give you a significant edge in today’s highly competitive market.

At Metric International, we value our customers’ creative identities, and offer solutions that sync with their strategic aspirations.

Creating Impactful Results
Impacting Results

A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which the company can evaluate work and make brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.

Brand Visual Identity

The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery, iconography, uniforms, etc.

Brand Guidelines

Photography, graphical imagery, design elements usage, etc., are the tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.

Brand Voice

A brand’s verbal language is just as important as its visual language. We determine the appropriate tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.

Employer Branding

Nowadays, a company's reputation matters more than ever. Attracting and retaining top talent is challenging and expensive in this dynamic world. A good employer branding strategy can help you attract better talent, cut down on hiring costs, and reduce employee turnover.