Industry
Fashion
Location
United States, Mexico
Project Scope
E-commerce Platform
Internationalization
Managed Website Hosting
Model management
On-set & Off-set photography
Brand Development
Their Challenge
As a newcomer to the fashion industry and a yet non-existent brand, NIXIE Lingerie needed to make its presence in the market, between young women wanting to look and feel more sexy. The brand lacked all branding, packaging, online presence, absolutely everything.
Their Goal
The company wanted to create its space in the fashion industry in Mexico and USA. Their goal was to be a 100% Direct to Customer brand, with strategic fashion events in both countries and online sales.
Our Solutions
Digital Platform
We wanted to create a sensually appealing, modern website, while being able to offer their product to a multinational audience with Multilingual, country-specific content.
Mobile-first experience
Their target audience, connects from the sofa or while commuting. The customer experience needed to be perfect and functional on all devices: mobile, tablet or desktop.
E-commerce
A Multi-currency E-commerce platform with spot-on branding, ease of use and world-wide payments with several integrated payment processors.
Branding
From labels to packaging to future store: all items are carefully integrated with the brand’s colour palette, guidelines, etc.
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Visual Identity
From labels, visual elements, packaging to future store: all items are carefully integrated with the brand’s Visual Identity.
Brand Awareness
Omnichannel Brand Communication is made possible with Brand Awareness. All touch-points with the brand are covered.
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Metric International, Inc. is a multilingual global services agency specialized in digital presence through: Technology, Branding and Marketing solutions.
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