Industry
Food Industry
Location
Mexico
Project Scope
E-commerce Platform
Branding
On-set & Off-set photography
Brand Development
Their Challenge
In 2015 the brand has been known under a different name, however unhappy with the results, they decided to drastically change their branding, including their name. Therefore, we were starting from 0, and that’s a challenge. Being a small coffee production, made it more challenging.
Their Goal
The company wanted to start over with a new branding, and enter the Mexican market with D2C and B2B strategies. Their goal was to become a 100% online brand, with strategic product placement in gourmet shops. Being their product of high quality, they wanted to reflect this with adequate branding and packaging.
Our Solutions
Digital Platform
We wanted to create a gourmet-looking yet, modern website, while being able to offer their product to their national audience.
Branding
From labels to packaging to future store: all items are carefully integrated with the brand’s colour palette, guidelines, etc.
Previous
Next
Previous
Next
Visual Identity
From labels, visual elements, packaging to future store: all items are carefully integrated with the brand’s Visual Identity.
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Metric International, Inc. is a multilingual global services agency specialized in digital presence through: Technology, Branding and Marketing solutions.
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