Empower the B2B digital buyer For too many years, B2B brands redirected buyers and procurement managers to their partners, even while customers wished for digital shopping. And, like their B2C counterparts, B2B buyers continue to seek product information wherever they…
Every organization is tasked with a decision to either innovate or go extinct. Because technology grows exponentially, advancements consistently serve as a driving force in the evolution of traditional business models. In most cases, it does not matter if the…
A whopping 73 percent of enterprises failed to provide any business value whatsoever from their digital transformation efforts, according to an Everest Group study. Furthermore, 78 percent failed to meet their business objectives. Put another way, only 22 percent achieved their desired business results. This…
Sales is no longer about selling any more, but about building trust and educating your customers. When it comes to sales, without a solid foundation and a certain level of trust between two parties, it’s going to be difficult to…
It’s easy to assume that English is the lingua franca of the web. While it still ranks as the top language in use, its share is giving way to Chinese and Spanish. Multilingual social media has never been more relevant. Engaging…
Metric International often receives questions about the locality of data we process for our customers – where data is being stored depending on where it originates. Businesses all over the world use and trust us, and their customers interact with…
We know that many businesses are facing unexpected challenges including keeping in touch with customers, so we wanted to share a few things you can do now to get ahead of these challenges and stay connected. Before you read the…
Hi there, It’s leap month! I’m thrilled about the extra day and have wild plans that involve some chocolate and staying in bed. I’ve included more productive ideas on things to do towards the end of the email. However, it…
It’s a heart-sink moment. You’ve just presented a new design to a client, and they appear delighted. Then they utter the kiss of death: “I love it, but just let me run it past a few colleagues before signing it…
Metric International, Inc. is a multilingual global services agency specialized in digital presence through: Technology, Branding and Marketing solutions.