Empower the B2B digital buyer For too many years, B2B brands redirected buyers and procurement managers to their partners, even while customers wished for digital shopping. And, like their B2C counterparts, B2B buyers continue to seek product information wherever they…
Every organization is tasked with a decision to either innovate or go extinct. Because technology grows exponentially, advancements consistently serve as a driving force in the evolution of traditional business models. In most cases, it does not matter if the…
A whopping 73 percent of enterprises failed to provide any business value whatsoever from their digital transformation efforts, according to an Everest Group study. Furthermore, 78 percent failed to meet their business objectives. Put another way, only 22 percent achieved their desired business results. This…
Sales is no longer about selling any more, but about building trust and educating your customers. When it comes to sales, without a solid foundation and a certain level of trust between two parties, it’s going to be difficult to…
Metric International, Inc. is a multilingual global services agency specialized in digital presence through: Technology, Branding and Marketing solutions.